The Southend Flooring privacy policy explains how this website handles personal information. It applies when you browse the site, send an enquiry or request a home visit.
Southend Flooring privacy policy and data controller
Southend Flooring is the data controller for information collected through this website. You can ask a privacy question by emailing sales@southendflooring.co.uk.
Information we collect
When you use an enquiry form, we collect the details you choose to provide. These can include your name, email address, UK telephone number, postcode, property size, flooring interest and message. We also store the enquiry type and the time it reached the website.
The web server records standard technical information when pages are requested. This can include an IP address, browser details, requested page and time. In addition, the form creates a short security token from the IP address. The token limits repeated submissions and expires after ten minutes.
Why we use the information
We use enquiry details to answer questions, discuss flooring, arrange visits, prepare quotations and provide the requested service. The lawful basis will usually be taking steps at your request before a contract. It may also be performance of a contract when you become a customer.
We use limited technical records to deliver the website, protect forms and investigate faults or abuse. Our lawful basis for this work is the legitimate interest in operating a reliable and secure website.
Cookies and website measurement
The public website does not set advertising cookies. WordPress may set essential cookies for authorised administrators who sign in. We use temporary browser session storage to link pages viewed during one visit. It is not used for advertising and clears when the browsing session ends.
To check whether the website and enquiry routes are working correctly, we record the first page visited, referring website, campaign labels, pages viewed, active and focused time, maximum scroll depth, device group, and clicks on telephone and WhatsApp links. Query strings and advertising identifier values are not retained. A telephone or WhatsApp click records an intention to contact and does not prove that a call connected or a message was sent.
Enquiry attempts and WordPress mail outcomes are logged so delivery problems can be diagnosed. Submitted enquiry details in the diagnostic record are encrypted and available only to authorised website administrators. IP addresses are masked and pseudonymised. Exact IP storage is disabled.
Website journey data is retained for 180 days. Enquiry diagnostic records are retained for 365 days, after which the tracking system removes them automatically.
Who receives the information
Website enquiries are stored in the protected WordPress administration area. They are also emailed to the business address so the team can respond. Hosting, email and technical support providers may process limited information when operating those services. They may only use it for the relevant service and subject to suitable safeguards.
We do not sell personal information. We may disclose it when the law requires this, or when disclosure is necessary to establish, exercise or defend legal claims.
How long we keep information
We keep enquiry and customer records only while they are reasonably needed for the purpose collected. Legal, tax, warranty or dispute requirements can require some records to remain longer. Security logs are kept for a limited operational period. When information is no longer needed, it should be deleted or anonymised.
How we protect information
The website uses encrypted HTTPS connections. Forms also use security checks, submission limits and restricted administration access. However, no internet service can promise absolute security. Please avoid sending sensitive information through the general enquiry form.
Your UK data rights
Depending on the circumstances, UK data protection law can give you the right to access, correct or erase personal information. You may also have the right to restrict processing, object to processing or receive certain information in a portable form. Where processing relies on consent, you can withdraw that consent.
Email the business to make a request. We may need to confirm your identity before releasing or changing information. You can also complain to the Information Commissioner’s Office if you believe your information has not been handled correctly.
Links and policy changes
This website links to third party services such as social networks and WhatsApp. Their privacy terms apply when you follow those links. We may update this notice when the website or its data use changes. The latest review date is 16 October 2026.
For questions about this Southend Flooring privacy policy, email sales@southendflooring.co.uk.